Intertexuality

Red hot chilli Peppers music video of Dani California shows intertexuality of decades. Below are stills from the video showing the band performing in different styles/fashoin of music throughout the ages. it starts off - also focusing on different genres as well as eras

-in the 50s black and white

-scycadelic 60s

-glam rock

-heavy metal

-today rocky

these intertexuality references are very reflective of fashoins and what was popular at different times over the past 60 years. they show this manly through costume and the stage rather than the narrative or story

i dont think in this instance the audinece is directly reffered to other texts but it is more internal clues. if you did not recognise the glam rock costumes then you would not realise that it was copying that genre. Similarly i think it does depend on who is watching this video. for example an older person who had lived throughout these music changes (starting in the 50s) would probably identify the different music trends more than a younger person only listening to this decades music. however as the intertexuality is baised on well known eras (50s 60s 70s etc) then it should still 'work' for people in the near future as they will still be aware of those iconic references.

i think these intertextual references have changed the music video as it hasnt emphasised or interpreted the lyrics very much. the focus is on the changing settings rather than a narrative about the song reflecting what its about.