in madonnas video "Beautiful Stranger" features Ausitn Powers. i think this is intertexuality as she is referencing him as a character in acosiation with his films - even though she is not taking on the conventions or signifiers of Austin Powers itself.
this intertexuality of popular culture would give a wider appeal to the video as it would attract both mainstream fans of madonna and slightly alternative fans of Austin Powers.
the inclusion of this intertexuality makes it a comic video and gives it a loose narrative - which gives it another layer to just madonna performing - though that is a main part of the song
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