website and marketing campaign

olly murs - please dont let me go

1)institutions - youtube facebook twitter myspace appeling to a young technology poliferant interactive and viralaudience
    HMV amazon- promote CD sells
2)functions - advertises, promotes identity, word of mouth, audience feedback, interacting audience, show and advertise new material

3) indie, young, carefree, romantic? -,uses pictures, colours, music, links to institutions and costume eg girl guide finale=appeal to girls

4) young mainly female 12-22, also indie audiece but quite mainstream- facebook friends, events - girl guides

5) pictures of him, interactive, lots of social networking which is very popular amongst teens eg this ones for the girls competiton and constant tweets from artist - connection

6) viral, word of mouth, promote single video, prommote sngle, promote album, promote merchandise - print signing, tickets for events, social networking, videos, image, text, links

7) similar to above, buy song, event tickets and merchandise, links to music vid and album

8) big emphasis on the song itself

9) radio charts and especially internet are very important for TA as this is mostly how listen to/become aware of music with hte increase of youtube etc. live performance is also main source of income but as only beginging artsist probably single does better as hes not on tour as such. music tv also v important as is wathced alot by teenagers so gets wide publicity

Initial Idea No 2

the ting tings - keep your head

i liked the tempo of this song and thought it might allow for a fun experimental video. one idea for a gerneal concept would be that the lead singer is going a gig(or something) in a real setting - but is distracted by herself in her head  - which would be represented by long shots of various hers in self contained boxes being like children - wild throwing them selves about  - causing her head aches and movments. evntually she woul regain control of her head by trapping the smalll hers eg by throwing a net over them and wrapping them up in tape. this would be a mixture of performance and narrative used to amplify the lyrics

Initial Idea No 1

jamie cullum - we run things

i think this jazz track could be an interesting choice as it is something a bit unconventional and niche but its upbeat sound could still allow for a varied choppy and original video.

i thought we could mimic some jazz conventions by having say 4 people in ultra smart black and white tailored outfits such as macs, heels, shirts, waistcoats and hats, possibly with raybans on to make them look mysterious and important. off center ECUs of their attire could start off the music video. this would be the concept/narrative of the video. mean while a the singer would be performing alongside - maybe standing on a pile of newspapers to show hes rebelling against the media - which would be the general interpretation/concept of the song. this could be shown by the monochrome people stylistically shredding newpapers and snapping CDs etc. most of this begining bit would focus on black and white but colour could start to be introduced at the musical interlude by playing the piano keys with coloured fingertips and spots of colour leading to the monochromes spreading paint onto black and white backgrounds/rooms.

Vernallis Analysis - The Fray

The Fray - Over my Head

Narative

-quite balanced between narrative and performance (about 60% 40%)

-partial, and fragmented /intercut between the performance. not complete with no closure

-narrative is quite fluid but cut up alot

-narrative is a bit of a driving force but it is helped by the performance and the music

-bit of a montage style

Editing
-continutity is confused as its intercut with performance
-occasionally jump cuts by breaking 30degree rule
-quite obvious cuts particularly during performance to highlight different instruments and break it up
-many cuts from CU - wide - ECU and cutting between narrative and performance
-cutting within lyrics
-a disrupted pace and not many matches on action

Camera movement and framing
-CUS and eXU very commmon and long shots
-slightly off centered framing
-camera moving with music and sometimes moves on the lyrics

Diegesis
-put straight into it with starting with the narratvie

-interupted actions

-alot of gaps in the narrative but less in time and space

-repetitiopn of lead singer singing

Goodwin analysis - The Saturdays

The Saturdays - Just Cant Get Enough

genre characteristics - this is quite a stereotypical girlband video involving small costumes, dancing, heavy makeup, stylised movement/posing, men looking etc

lyrics and visuals- mainly illustrative and possibly amphifying , quite stereotypical of a mainstream video

music and visuals - illustrative
CUs - some close up but more long shots of artists in poses - motifs include naming the satyurdays and there individual names establishing individual and group identity. also the repetition of bright colours in there video - one per person

looking- men looking towards women - girls looking at camera/playing to camera

intertexual - 30s 40s era - pin up shown through costume (men and women), hair, make up and props

Group Meeting

i am please with my group because as i have worked with them before i know theyre skills and strenghts i think we can work efficiently together. whilst 4 is quite a large group i think it will help generate ideas and be useful for dividing up tasks  - both the paperwork and on the shoot itself.

the group meeting was sucessful it was good hearing other peoples ideas and looking at there research. on the back of this i want to rtesearch some more genres of music and also think of my own more developed idea for a music  video and track to pitch as an alternative to our current ideas - just to give us more choice andf range as a group.

Initial ideas

i thought that something by Jamie cullum might be a good option as they are quite musical, but with clear lyrics and distinctive tune and sound.

The song "Wheels" gave me the idea of you could do something envolving colour as a focus. you could have wide shots of people in white painting in rainbow colours on a large white surface. As its quite slow paced you could have slow pans and long pans and tracks. this could be intercut with say a black and white simple performance of the male artist.

i think this is my favourite opion so far though it would need alot of development i think it has the potential to be quite creative.

Album cover analysis

-collage effect

-black and white pictures and text

-rough ripped style, bit hand made with overlapping suare pictures

-capital letters

-bold square/straight letters

-white text on black background

-title just above centre - song tracks in center

-text anchores the band has made a film

-anchors name of band

FRONT - attention grabbing, targets audience, clips of band

BACK - showing songs (number and length)

INSIDE - show band

-iconography presents band as quite a tough, hard, masculine and impersonal band as there is no colour and lots of straght edges and capital letters.

-it doesnt say much about the genre of music or the band as there is little description on the CD - possibly as it relies on the movie to promote the band more than the CD

- the CD cover implies that this is the bands first and only album as it doesnt have a album title or anything like that

-it doesnt overly sell/promote the CD it just states the name of the band and that it is music from the film. this implies that maybe the CD is primarily targeted to the fans of the film rather than a new audience - specialist/ niche audience

Genre signifiers - rock and RnB

50 cent - Candy shop

chains, v baggy sports tops, canted trucker hats, fur coat, diamond earing, sports car, black male artist, rapping (not singing), sexy women in underwear, lots of women, dancing, small tight (matching) costumes, dance routines - women performance, very sexual tatoo, voyeristic, slowed down, make up/done up women, muscles tatoos, pendulums, duet/collaboration, suggestive dancing, posing

Guns n Roses - Welcome to the Jungle

white males with long scruffy backcombed hair, tight leather trousers, guitars, tattos, wild movements and playing, losing control, playing to large crowd, lots of performance, big erratic gestures, dark set, crowd in black clothes long guitar solo, long shots of playing instruments, screams, camera pans, sweat, dark eyes, black wrsitbands, strong exposed lights, top hat, leather jacketmovingmicrophone, low narrative, band interaction, fast zooms, long and varied song, highly instrumental

Poetential song ideas

i thought these two videos were good options as they are quite upbeat songs with clear lyrics. however i think that they may be modern as both of the artist are quite well known - even though the songs are not.

ting tings - keep your head



adele - right as rain

Intertexuality 2

in madonnas video "Beautiful Stranger" features Ausitn Powers. i think this is intertexuality as she is referencing him as a character in acosiation with his films - even though she is not taking on the conventions or signifiers of Austin Powers itself.






this intertexuality of popular culture would give a wider appeal to the video as it would attract both mainstream fans of madonna and slightly alternative fans of Austin Powers.

the inclusion of this intertexuality makes it a comic video and gives it a loose narrative - which gives it another layer to just madonna performing - though that is a main part of the song

Intertexuality

Red hot chilli Peppers music video of Dani California shows intertexuality of decades. Below are stills from the video showing the band performing in different styles/fashoin of music throughout the ages. it starts off - also focusing on different genres as well as eras

-in the 50s black and white

-scycadelic 60s

-glam rock

-heavy metal

-today rocky

these intertexuality references are very reflective of fashoins and what was popular at different times over the past 60 years. they show this manly through costume and the stage rather than the narrative or story

i dont think in this instance the audinece is directly reffered to other texts but it is more internal clues. if you did not recognise the glam rock costumes then you would not realise that it was copying that genre. Similarly i think it does depend on who is watching this video. for example an older person who had lived throughout these music changes (starting in the 50s) would probably identify the different music trends more than a younger person only listening to this decades music. however as the intertexuality is baised on well known eras (50s 60s 70s etc) then it should still 'work' for people in the near future as they will still be aware of those iconic references.

i think these intertextual references have changed the music video as it hasnt emphasised or interpreted the lyrics very much. the focus is on the changing settings rather than a narrative about the song reflecting what its about.

Album Cover Analysis

1) conventions
- background image, often a person/face
-name of band/artist
-name of album
-capital letters
-use of colour
-photos
-plain background

2) categorising
- faces + people vs other
-abstract/cartoon vs photos
-black background vs other

3) Purpose
-advertising the artist and their music
- to sell the CD
-to give some (visual) identity/image to the band
-to hint at the type of music in the album
-to distinguish the different albums/music from the same artist

Reflection and Anaylsis of Chosen Tracks

1) How do you listen to music?
-domestic setting, family and friends
-alone on the computer
-live gigs with lots of people
-converged/with other media like musicals, sporting events

2)Pleasures associated with music?
- evoke emotions
-widening breadth of genre, culture or knowledge of artists
-reminiscent - events, key points in life, childhood
- familiarity of artists/genres
-experimenting and discovering new genres and ideas (taking out of comfort zone)
-appriciation of music eg as a performer/musician

3) Different music needs at different times of the day?
-getting up - louder beat in morning
-motivational when exercising
-relaxing and slower in evening
-background when eating/other activities



4) Where did the choices come from?
-personal experiences such as trips, concerts, key life events, first __
-convergence of other media like films/musicals
-growing up - discovering different music and refining taste
-sibling and peer influences
-cross over hobbies like sports and dancing
-mainstream hits

5)Relevance to project?
- understanding audiences and what music means to them
-what needs audiences have and how to fulfill them
-the role of music in peoples lives and in wider society
-recognising the interrelaiton between music and other forms of media and institutions

Research for potential Track

Below are some of the tracks and/or bands that i have researched and thought might be suitable for this project. however, i havent had any real ideas or insiration from them. also they are all quite a similar conventional genre so im not sure would allow for a really creative unique video. bascially, i think we can do better.

-ting tings - keep your head

-blues brothers

- eliza dolittle album tracks

- adele - thats it i quit, right as rain

-The Band Perry / The Wreckers

-Sara Bareilles

Autobiographical Tracks

Childhood I vividly remember loving Shain Twain "Man I Feel Like a Woman". I once did a drama club type thing and this was always the song to which we did a little dance routine warm up . I remember thinking the song was really cool and energetic, which made me really enthusiatic about dancing to it. So I picked the song as it makes me think back to just having a lot of carefree fun in my younger years.

Shain Twain - Man I Feel Like A Woman

Early TeensI chose "Under the Bridge" by Red Hot Chilli Peppers which i first heared in year 7 on our school trip to cwm in Wales. We listened to alot of this band on this trip, which Ienjoyed as I hadnt really gotten into music that much at this stage. This and a few other of specific songs by them really summed up the trip for me. It also introduced me to a much wider range of songs and genres and inspired me to take a more active interest in music.

Red Hot Chilli Peppers - Under The Bridge

Today I think this was the hardest track to pick - but I chose "cry me a river" by Ella Fitzgerald (though it has been covered by many artists). Whilst this isnt nesecarily my favourite song, it was the first song I did when I started my singing lessons. Learning it and listening to it made me more aware of the soul/blues/jazz singing that I found I really enjoyed. In particular it introduced me to Ella Fitzgerald and similar artists like Louis Armstrong, who I think do some really nice songs and duets like "Dancing Cheek to Cheek" and "Dream a Little Dream of Me". but this song has particular significance as it reenforced and reegnighted my fondness for this type of music.

Ella Fitzgerald - Cry Me A River

Factors to consider when choosing a music track