Question 3:What have you learned from your audience feedback?

we have learnt from our audience feedback that there is a slight difference between who we in tended to target and who we actually targeted:

we intended to target:
16-24 year olds

both genders

very into there music (eg in a band)

music part of their identity (dresscode social group)

fans of indie/emo rock music

consume music online and through live gigs

we found out that we targetted:

both genders

fans of other genres - inc. RnB and heavy metal

consume mainly on online streamline

music appricators

However after looking at our audience feedback, we discovered that we had a slightly wider/different appeal as we appealed to a secondary audience of people of the same age - but who are fans of a different genres.

this pie chart illustrates how we have appealed to both genders pretty evenly - which we tried to do by having both males and females in the band.

Our feedback also showed that people favoured certain band members, showing we achieved both narscasistic pleasure with women and izzy and a sexual appeal with women and Tom. 



This graph indicates that we sucessfully communicated the genre of the band/song as most of our target audience selected the words indie - emo - and rock to describe the video

this graph suggests that our target audience primarily stream things online or illegally download music. therefore we learnt that to speciffically target oour album and single to them we should have a large online emphasis to our campaign , which we have done by putting a link to buying our album online and by placing an MP3 version of the song on Spotify.Another favourite method of consumptions is via live gigs - which we have promoted in our TOURS web page

(dom made the graphs as part of our group evaluation)