Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

This video clips shows how we have used conventions by referencing real indie/emo/rock bands and mimicking their forms eg heavy performance, CU of instruments, band on cover etc; how we have developed them by having an amplified narrative with performance and challenged them by including features such as a female and low buget set

Question 2:How effective is the combination of your main product and ancillary texts?

media products and ancillary texts

this video explains how we used synergy between our media products to create a really interactive campaign to target our young audience and effectively promote the band

Question 3:What have you learned from your audience feedback?

we have learnt from our audience feedback that there is a slight difference between who we in tended to target and who we actually targeted:

we intended to target:
16-24 year olds

both genders

very into there music (eg in a band)

music part of their identity (dresscode social group)

fans of indie/emo rock music

consume music online and through live gigs

we found out that we targetted:

both genders

fans of other genres - inc. RnB and heavy metal

consume mainly on online streamline

music appricators

However after looking at our audience feedback, we discovered that we had a slightly wider/different appeal as we appealed to a secondary audience of people of the same age - but who are fans of a different genres.

this pie chart illustrates how we have appealed to both genders pretty evenly - which we tried to do by having both males and females in the band.

Our feedback also showed that people favoured certain band members, showing we achieved both narscasistic pleasure with women and izzy and a sexual appeal with women and Tom. 



This graph indicates that we sucessfully communicated the genre of the band/song as most of our target audience selected the words indie - emo - and rock to describe the video

this graph suggests that our target audience primarily stream things online or illegally download music. therefore we learnt that to speciffically target oour album and single to them we should have a large online emphasis to our campaign , which we have done by putting a link to buying our album online and by placing an MP3 version of the song on Spotify.Another favourite method of consumptions is via live gigs - which we have promoted in our TOURS web page

(dom made the graphs as part of our group evaluation)

Question 4:How did you use new media technologies in the construction and research, planning and evaluation stages?

We used new technologies in all stages of our production - including planning, production and editing. the clip shows how we used colour change, colour pass, chroma key, brightness and contrast and rotascoping on Adobe Premier Pro to create our distinctive orange on black and white performance



our canon HD video camera was a key piece of equipment when making our music viedo as we were able to easily shoot in very high quality in uncontrolled environment. this gave very proffesional resulta especially when used with a tripod and floor and studio lights



during the production of both our music video and album cover, we used proffesional studio and floor lights in combination with effects such as brightness and contrast(within Photoshop and Adobe to create really vibirant colours and proffesional looking products. we also used http://www.wix.com/ - a website where you can create your own flash website really easily (drag and drop) - www.wix.com/erwinsfelicide/music. this helped make our website really interactive and full of cross media convergence - which is suitabke for our demanding and technologically apt audience. we also used an MP3 version of the song on the online music layer and whilst editing to allow us to use it across media platforms not just on a CD player.

 in our evalutation stages we used much of the same hardware and software to create our answers - such as Adobe on computers, plus importing images from the internet for Q1 and 2. the clip from Q3 also shows how we used the camera to film our audience response, whereas the clip shows us using a camera and tripod to and a projector during the screening.

Website Signed Off

today was a great day as our website was signed off meaning that all our production is done!!!!!!!

im really imopressed with our website as it contains lots of mixed media content and links to lots of different sites (our facebook, youtube twitter etc)

click on the link at the top to see our finished website

now we can focus on our evaluation - without worrying about have to do any more editing

Finished Music Video

Hooray - weve finished our music video after hours and hours and hours of effects and rotoscoping. I do think the orange and black and white looks very strong and it compliments and contrasts our narrative footage. Hopefully it will go down well at our screening on tuesday which we have advertised via facebook, word of mouth and even posters

our finished product is at the top of the page